Friday, April 17, 2020

Santa Monica Brewery Unveils ‘Unsung Heroes’ IPA To Honor Healthcare Workers

SANTA MONICA (CBSLA) — Beer-loving Angelenos can now support COVID-19 relief by trying a new brew.

Santa Monica Brew Works has released a new hazy IPA called Unsung Heroes in order to honor healthcare workers fighting the coronavirus. The beer is available in 32 oz. crowlers, and the brewery will give $5 from every sale to UCLA Health’s COVID-19 Patient Care And Healthcare Provider Protection Fund.

“We felt we had to do something to recognize and help the brave and tireless healthcare workers who serve our community. I’d hate to think where we’d all be without them,” said Scott Francis, the brewery’s co-founder.

 

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We are proud to support local healthcare workers with proceeds from the release of our new UNSUNG HEROES Juicy IPA (7.0% ABV). . $5 from the sale of each 32 oz crowler will be donated to UCLA Health’s COVID-19 Coronavirus Greatest Needs In Patient Care And Healthcare Provider Protection Fund. . UNSUNG HEROES Juicy IPA will be available in 32 oz. crowlers to-go from the Tasting Room, open Wednesday, Friday, & Saturday from 11am – 3pm. In addition to this special release, we’ll still have our regular to-go offerings available, including ‘Head In the Clouds’ 19.2oz cans. . UCLA Health’s COVID-19 Fund was selected by the women of Santa Monica Brew Works who teamed up for Pink Boots Collaboration Brew Day on March 8th, International Women’s Day. . Unsung Heroes Juicy IPA features the seasonal Pink Boots Hop Blend supplied by Yakima Chief Hops – from which a portion of the proceeds benefit educational scholarships for women in the brewing industry. This year’s blend provides tropical, citrus, and piney aromatic qualities. . The Unsung Heroes initiative will continue through May 31st or until the limited 10-barrel batch sells out. . #TeamLA #pinkbootsbrew #covid_19 #UCLAHealth #santamonicabrewworks #smbw #drinkreallylocal #beachbrewed #labrewers #santamonica #independentbeer #beertogo

A post shared by Santa Monica Brew Works (@santamonicabrewworks) on Apr 16, 2020 at 6:41pm PDT

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The UCLA Health COVID-19 fund helps support patient and family care, provides personal protective equipment to healthcare workers, and advances testing and treatment of the virus, according to UCLA Health’s website.

“The women of our company, who helped brew this beer, selected UCLA Health’s COVID-19 Fund — a cause that’s close to our hearts both figuratively and literally,” Francis said.

Santa Monica Brew Works previously partnered with UCLA Health for the Pink Boots Collaboration Brew Day on International Women’s Day, brewery owners said.

The new Unsung Heroes brew is a New England-style India Pale Ale with tropical, citrus, and piney aromatic qualities. It will be available until May 31 or until supplies run out.

Santa Monica Brew Works is open for beer-to-go Wednesday, Friday, & Saturday from 11 a.m. to 3 p.m.

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